Selling and letting look similar from the outside — photos, a listing, a stream of enquiries — but the work each video has to do is different. A sales video is partly a pitch to the vendor and partly a way to help a buyer fall for the home. A lettings video is a filter: it has to let a busy tenant judge a place in seconds and rule themselves in or out before they take up a viewing slot. The platform and your branding stay the same; the emphasis is what changes.
Choose your service
Both guides cover what video does for that side of the desk, what to lead with, and how to make it without filming. Start with the one that matches the listing in front of you.
Put it to the test on a real instruction
Send us a listing — whether you're selling or letting it — and we'll make a branded video from your existing photos, free.
Selling a home
Win the instruction with marketing that stands out at the valuation, then help buyers feel the flow and space so the viewings you get are better qualified.
Read more →
Letting a property
Put a self-qualifying walkthrough on every rental, cut wasted viewings and void time, and keep it viable across a large, fast-moving book.
Read more →
Multi-branch agents
Put one consistent, branded video on every listing across every office — built automatically from the photos each branch already has, with no shoot in any office.
Read more →Why the two differ
Same render, same Brand Kit — but three things pull in different directions depending on whether you're selling or letting.
Different audience to win
On the sales side you're also winning the vendor — polished video on every instruction is part of the pitch at the valuation. On lettings the audience is the tenant, and the video's job is to help them decide fast.
Different cost of waiting
A sale that drags risks a price reduction and a wobbling chain. A let that drags is a void — empty days the landlord pays for. Lettings video is judged on speed and volume; sales video on standing out and converting.
Different things to show
Buyers weigh layout, light and the feeling of home; tenants weigh practicality — room sizes, storage, the bits a viewing usually has to confirm. The shot order and emphasis flex to whichever question that audience is asking.
See what video is worth on your stock
Put in your typical sales or rental numbers and the calculator estimates the extra enquiries and time a video could earn back across your book — whichever side of the desk you work.
Common questions
Should I use the same video approach for sales and lettings?
The engine and branding stay the same, but the emphasis shifts. A sales video is built to win the instruction and help a buyer picture living there; a lettings video is built to help a tenant self-qualify quickly so you cut wasted viewings and void time. Same Brand Kit, different job.
I run a combined sales and lettings desk. Do I need two workflows?
No. You paste any listing — sales or rental — and Listingly builds a branded video from the photos already on it. The structure flexes to the job, but the workflow, look and Brand Kit are identical, so everything you publish reads as one agency.
Is video really worth it on lower-value rental stock?
Lettings is where automatic video earns its keep, because the saving is in volume and speed rather than headline price. A clip that helps the right tenant commit a few days sooner shortens a void, and because there is no filming, putting one on every rental costs you no extra time.
Do I have to film anything for either service?
No. Both sales and lettings videos are built from the listing photos you already have. Paste the listing, your Brand Kit applies, and you get a 16:9 master plus 9:16 and 1:1 cuts from one render.
Explore the rest of the guides
Get a free video
Send us a sales or rental listing and we'll make a branded video, free, so you can judge it on your own stock.
Get a free video