Rightmove is where most UK buyers start, and where almost every agent already lists. That reach is the prize and the problem at once: a serious buyer can scroll dozens of near-identical homes in a sitting, and yours has a few seconds in a long results list to earn the click. A short, branded video is one of the few things that reliably interrupts that scroll — and on the portal buyers trust most, it reads as the confident, modern listing rather than the one that hoped photos would be enough.
Why video matters on Rightmove
The thing that makes Rightmove powerful — the sheer volume of homes on it — is the same thing that makes any single listing easy to miss. A buyer working a postcode is comparing a wall of thumbnails, each leading with a similar hero shot of a similar room. The decision to open a listing or keep scrolling happens fast and mostly on instinct. A video gives that thumbnail a reason to be the one they stop on, and gives the listing page itself something the gallery beneath it can't: motion, sequence, and a sense of how the home actually lives.
It also resets buyer expectations in your favour. On the number-one portal, applicants have seen thousands of listings, and the absence of video increasingly reads as a corner cut. A walkthrough signals that the home — and the agency behind it — has been presented properly. That impression carries into the listing page, where a buyer who has already watched the space is warmer, better informed, and more likely to book a viewing that actually converts rather than a curiosity visit.
And because the video carries your logo, colours and contact details, every view does double duty. The buyer is forming an opinion of the property and, quietly, of you. On a portal where vendors are watching how their agent presents homes before they instruct, a consistent run of branded videos across your listings is a working advertisement for the next valuation.
What makes a strong Rightmove video
A thumbnail that stops the scroll
The opening frame is doing the work of a poster in the results list. Lead with the strongest, brightest room so the first thing a scrolling buyer sees is a home worth opening.
A clear sense of flow
Rightmove buyers have learned to read floorplans, but a moving pass from entrance through to garden answers the layout question faster than any diagram and holds attention on the page.
Honest light and scale
Buyers discount a stretched wide-angle still. Motion shows real ceiling height, daylight and proportion, so the viewings you get are from people the home genuinely suits.
Your branding, legible
On the biggest portal your logo and number need to read at listing size. The video keeps them present without covering the home, so every view reinforces the agency.
The right amount of context
A few seconds of the street, the garden or the local setting turns a floor area into a place to live — useful on a portal where location filters drive so much of the search.
A length that respects the scroll
Long enough to show the home, short enough to finish. A tight edit keeps a Rightmove viewer watching to the end rather than dropping out halfway through.
See it on a Rightmove listing of yours
Send us one of your Rightmove listings and we'll turn the photos already on it into a branded 16:9 walkthrough — free, no obligation.
The right format
Rightmove, like every major UK portal, plays video in a 16:9 landscape window — the same widescreen shape as a television or a YouTube embed. A vertical clip made for Reels or TikTok sits small and letter-boxed inside that player, wasting most of the frame, so the master that goes on a Rightmove listing needs to be built landscape from the start. Open on the strongest room, move through the living space and any outside space, close on the setting, and keep your branding and contact details legible at the size the listing actually displays.
You are rarely posting to just one place, though. The same listing belongs on your own site and across social, where the shape flips. That is why Listingly produces three formats from a single render: a 16:9 master for Rightmove and your website, a 9:16 cut for Reels, Stories and TikTok, and a 1:1 version for the feed — each respecting its own safe zones so nothing important is cropped.
How Listingly makes it
Paste your listing
Drop in the Rightmove URL. Listingly pulls in the photos, address, price and your contact details you've already uploaded — no filming, no new shoot.
Pick your brand
Choose your Brand Kit — logo, colours, fonts and music — saved once and reused on every listing, so the video looks like your agency, not a template.
Get every format
One render gives you a 16:9 master for the Rightmove listing plus 9:16 and 1:1 cuts, ready for your site and social.
What's video worth on Rightmove?
More enquiries on the listings that already get the most eyes can move your numbers more than it looks. See what video could be worth across your stock.
Common questions
Can I add a video to a Rightmove listing?
Yes. Rightmove supports video on listings. Listingly exports a 16:9 MP4 suited to Rightmove's player, plus 9:16 and 1:1 versions for social. Check Rightmove's current upload requirements for length and file limits.
Do I need to film the property?
No. Listingly builds the video from your existing listing photos — paste the Rightmove link and it imports the images automatically.
How long does it take?
Minutes. Paste the listing, pick your brand kit, and the video renders in every format at once.
Will a video help if my listing is one of many on the same street?
That is exactly where it tends to help most. When a buyer is comparing several similar homes in a results list, the listing with a clear, branded walkthrough is the one that earns the click and gives them a reason to remember it.
Does Listingly post the video to Rightmove for me?
No — we are a remote, national service that produces the file. You upload it to your Rightmove listing through your usual agency feed or back-office, the same way you add photos, which keeps you in control of what goes live and when.
Get a free video
Send us a Rightmove listing and we'll make a branded walkthrough, free.
Get a free video