OnTheMarket is the agent-owned portal, and that ownership shapes the whole experience. Agents fund it, agents curate it, and many list properties there as "new and exclusive" before they appear anywhere else. The audience is smaller than the giants' but keener — often registered applicants and serious local buyers checking the portal precisely because they want first sight of what's coming to market. On a platform built on curation, presentation is not a finishing touch; it is the point. A branded video tells that audience the agency took the listing seriously, and gives an early-access buyer a proper look while their interest is at its sharpest.
Why video matters on OnTheMarket
The case for video on OnTheMarket is different from the volume game played on the bigger portals. Here the audience is more concentrated and more motivated — people who registered with agents, follow a patch closely, and come to the portal for the listings that surface there first. With fewer homes competing for that attention, the question is less "how do I get noticed in a long list" and more "how do I make the most of the serious viewers I do reach". A walkthrough does exactly that: it gives a keen buyer a richer first look than a gallery can, at the moment their interest is highest.
It also fits the portal's "new and exclusive" positioning. When a listing is being shown ahead of the wider market, it carries an implicit promise of something worth seeing early. A clean, branded video honours that promise — it makes an exclusive feel genuinely exclusive rather than just an ordinary listing with a label on it. On a curated portal, that polish is what differentiates one agency's stock from the next.
And because OnTheMarket is funded and shaped by agents, the way you present there reflects on the firm as much as the property. A consistent run of branded walkthroughs across your exclusives builds a recognisable standard — the kind of thing a vendor notices when they are deciding who to instruct, and a useful answer to the "what will you do that the others won't" question at valuation.
What makes a strong OnTheMarket video
A premium first impression
For "new and exclusive" stock the video is often the buyer's first proper look. Open strong, so an early-access viewer feels they're seeing something worth the early access.
A complete sense of the home
With a keener, more motivated audience, show the whole story — the flow from entrance to garden, the rooms a photo flattens — so a serious buyer can picture living there.
Honest light and scale
Curated portals attract discerning buyers. A steady moving pass shows real daylight, ceiling height and proportion — the honesty that earns trust and the right viewings.
Your branding, front and centre
On an agent-owned portal the listing represents the firm. Keep your logo, colours and number present so every exclusive reinforces who curated it.
The local setting
Many OnTheMarket buyers are committed to a specific area. A few seconds of the street and surroundings speaks directly to a buyer who already knows where they want to be.
A considered length
A motivated viewer will watch a little longer, but the edit still has to finish. Keep it tight enough to hold attention all the way through.
Give your next exclusive a proper launch
Send us an OnTheMarket listing and we'll turn its photos into a branded walkthrough ready for the new-and-exclusive window — free, no obligation.
The right format
OnTheMarket, like the other major UK portals, plays video in a 16:9 landscape window — the same widescreen shape as a television or a YouTube embed. A vertical clip made for Reels or TikTok sits small and letter-boxed inside that player, wasting most of the frame, so the master that goes on an OnTheMarket listing should be built landscape from the start. It fills the player edge to edge, with your branding and contact details legible at the size the listing actually displays.
The same listing belongs beyond the portal, too — on your own site and across social, where the aspect ratio flips. That is why Listingly produces three formats from a single render: a 16:9 master for OnTheMarket and your website, a 9:16 cut for Reels, Stories and TikTok, and a 1:1 version for the feed — each respecting its own safe zones so nothing important is cropped. Because the core 16:9 master is the same across the big three, one export also serves your Rightmove and Zoopla listings.
How Listingly makes it
Add your photos
Bring in the images you already shot for the listing. Listingly orders them into a natural walkthrough and pulls in the address, price and your contact details — no new shoot.
Pick your brand
Choose your Brand Kit — logo, colours, fonts and music — saved once and reused on every property, so OnTheMarket viewers always know it's you.
Get every format
One render gives you a 16:9 master for the OnTheMarket listing plus 9:16 and 1:1 cuts, ready for your site and social.
What's video worth on OnTheMarket?
When every view counts, presenting your exclusives well can do more than the view count suggests. See what video could be worth across your stock.
Common questions
Does OnTheMarket support video on listings?
Yes. OnTheMarket lets agents add video to a listing alongside the photo gallery. Listingly exports a 16:9 MP4 suited to the portal player. Always check OnTheMarket's current upload requirements for length, file size and format before you upload.
What format does OnTheMarket use for video?
Property portals display video in a landscape 16:9 player, the same widescreen shape as a TV or YouTube. Listingly's master export is 16:9 so it fills the player cleanly, with no black bars or awkward cropping.
Do I need to film the property?
No. Listingly builds the video from the listing photos you already have. Add your images, apply your brand, and it assembles the walkthrough automatically.
How is this different from a video for Rightmove or Zoopla?
The core 16:9 format is the same across the major UK portals, so the same master export works on OnTheMarket, Rightmove and Zoopla. Each portal has its own upload limits and player, which is why Listingly produces one clean 16:9 file you can post everywhere.
How long does it take?
Minutes. Add the photos, pick your saved Brand Kit, and the video renders in every format at once.
Does using video work with OnTheMarket's "new and exclusive" launches?
Yes, and it suits them well. Because Listingly builds the video from your existing photos in minutes, you can have a branded walkthrough ready for the exclusive window rather than adding it weeks later — giving early-access buyers a proper look from the start.
Get a free video
Send us an OnTheMarket listing and we'll make a branded walkthrough, free.
Get a free video